Privacy Policy

Last Updated: March 16, 2026

Northern Built Systems ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at northernbuiltsystems.com or engage our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.

1. Information We Collect

Information You Provide to Us

We collect information you voluntarily provide when you:

Submit a contact form: Your name and phone number.
Engage our services: Business name, service details, branding assets, and other information needed to complete your project.
Communicate with us: Any information included in calls, texts, or email correspondence.
Make payments: Payment information is processed directly and securely through Stripe. We do not store or access your full payment card details.

Information Collected Automatically

When you visit our website, we may automatically collect:

Analytics data: We use Google Analytics to collect website usage data such as page views, referral sources, device types, and general geographic location. Google Analytics may use cookies to collect this information.
Technical information: Anonymized IP address, browser type, operating system, and device type.
Usage data: Pages visited, time on page, and general navigation patterns.

2. How We Use Your Information

We use the information we collect for the following purposes:

Service delivery: To build, launch, and maintain your website and fulfill our contractual obligations to you.
Communication: To respond to inquiries, provide project updates, and follow up on missed calls or form submissions.
SMS notifications: To send you automated text messages as described in Section 3 of this policy.
Payment processing: To process transactions through Stripe.
CRM and follow-up: To manage client relationships and automate follow-ups through GoHighLevel (GHL).
Website improvement: To analyze website performance through Google Analytics.
Legal compliance: To comply with applicable laws and regulations.
Business operations: To maintain records, prevent fraud, and protect our legal rights.

3. SMS Communications and A2P Messaging

Northern Built Systems uses SMS (text message) communications for the following distinct purposes. Each program is described separately below.

Important: We will never share, sell, rent, or disclose your mobile phone number or SMS opt-in data to any third party or affiliate for marketing or promotional purposes. All the categories of data we collect exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Program 1: Missed Call Auto-Response

Description: If you call our business number and we are unable to answer, our system will automatically send you a single text message acknowledging your missed call and providing a way to reach us or request a callback.

Consent: By calling our business phone number, you acknowledge that you may receive a single automated text message in response to a missed call. This message is sent only once per missed call event and does not enroll you in any ongoing messaging program.

Message frequency: One message per missed call.

Opt-out: Reply STOP at any time to stop receiving missed call auto-responses. Reply HELP for assistance or contact us at contact@northernbuiltsystems.com or (612) 505-9183.

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Program 2: Form Submission Auto-Response

Description: When you submit a contact form on our website, our system will automatically send you a single text message confirming we received your inquiry and letting you know we will be in touch.

Consent: By submitting your phone number through our contact form and checking the SMS consent checkbox, you consent to receive a single automated text message confirming receipt of your submission. Consent to receive SMS is not a condition of receiving our services.

Message frequency: One message per form submission.

Opt-out: Reply STOP at any time to opt out of future auto-response messages. Reply HELP for assistance or contact us at contact@northernbuiltsystems.com or (612) 505-9183.

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Program 3: Client Lead Notification Service

Description: As part of our website design service, we provide our clients with instant SMS notifications whenever a new lead form is submitted through their website. These messages are operational and transactional in nature and are sent solely to the authorized business owner or designated contact for that client account.

Consent: Consent for this service is obtained verbally during the client onboarding call and documented in our internal CRM. During onboarding, we disclose the following: "As part of your website service, you will receive automated text messages each time a customer submits a form on your website. Message frequency will vary based on your website activity. Message and data rates may apply. You may reply STOP at any time to unsubscribe or HELP for assistance. Consent to receive these messages is not a condition of purchasing our services." We document your consent in our records before activating this feature.

Message frequency: Varies based on the number of lead form submissions received on your website.

Opt-out: Reply STOP at any time to stop receiving lead notifications. Reply HELP for assistance or contact us at contact@northernbuiltsystems.com or (612) 505-9183.

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

No marketing messages: This program is strictly for transactional operational notifications. We do not send promotional or marketing text messages under this program.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We do not share mobile phone numbers or SMS opt-in data with any third party or affiliate for marketing or promotional purposes.

We may share information with the following service providers, solely to perform services on our behalf:

Stripe: Payment processing.
GoHighLevel (GHL): CRM, automated follow-up, and SMS message delivery.
Webflow: Website hosting and development platform for client websites.
Google Analytics: Website analytics and performance tracking.

Each provider is contractually obligated to protect your information and may only use it for the specific purpose for which it was shared.

We may also disclose your information if required by law or in response to valid legal process such as a court order or government request. In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention

Contact and project-related information is retained until you request deletion.
Financial records are retained for 7 years to comply with tax and accounting regulations.
Website analytics data is retained in anonymized form for business analysis purposes.
SMS consent records are retained for a minimum of 4 years to demonstrate compliance with carrier and regulatory requirements.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal information, subject to legal obligations.
Opt-out: Unsubscribe from SMS communications at any time by replying STOP to any message.
Data portability: Request your data in a structured, readable format.
Restriction: Request limitation on how we process your information.

To exercise any of these rights, contact us at contact@northernbuiltsystems.com or (612) 505-9183.

7. Cookies and Tracking Technologies

Our website uses the following tracking technologies:

Google Analytics: We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymized usage data. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Essential cookies: We may use strictly necessary cookies to enable core website functionality.

Do Not Track: We currently do not respond to browser Do Not Track or Global Privacy Control (GPC) signals.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

Encryption of data in transit using SSL/TLS protocols.
Secure storage of sensitive information.
Limited access to personal data on a need-to-know basis.
Use of reputable third-party service providers with strong security practices.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information we collect, use, and disclose.
Right to request deletion of your personal information.
Right to opt out of the sale of personal information. We do not sell personal information.
Right to non-discrimination for exercising your privacy rights.

11. International Data Transfers

Northern Built Systems operates from Minnesota and provides services to clients throughout the United States. Your information may be processed in locations outside your state of residence. By using our services, you consent to such transfers.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those external sites. We encourage you to review the privacy policy of any third-party site you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on this page with a new Last Updated date and, where appropriate, by notifying active clients by email. Your continued use of our services after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Northern Built Systems
Minnesota, United States
Phone: (612) 505-9183
Email: contact@northernbuiltsystems.com

We will respond to your request within 30 days of receipt.